Although Australia by world standards is a wealthy country, the level of poverty in our community is increasing and becoming increasingly entrenched.  It is estimated that one in ten Australians live in poverty today  – placing more pressure on not-for-profit organisations than ever before.

The Australian Community Sector Survey 2006 reports there was a 9% increase in the number of people assisted by community groups in 2004 to 2005 compared to the previous year.  Furthermore, organisations were reportedly forced to turn away 29% more people eligible for a service in the same time period.

These same organisations therefore rely now, more than ever, on public and corporate support, yet individuals and corporations are showing signs of donor fatigue as they are inundated with requests for donations.

With little or no marketing resources, many small to medium sized charities are being left behind as larger, high profile organisations gain the lion’s share of public generosity. Here in lies the need for smaller charities to work together to help more of those in need.